JORDIN SPARKS ANNOUNCES HER SUMMER HEADLINE TOUR
“THE BATTLEFIELD TOUR
Presented by MIKE AND IKE®”
Los Angeles and Bethlehem, PA,
May 10, 2010 /PRNewswire/ — Following the success of her
sophomore album release “Battlefield” and 2009 tour with the Jonas
Brothers and Britney Spears, the unstoppable Jordin Sparks will launch
her summer headlining tour beginning this June. Tickets for the “Jordin
Sparks, The Battlefield Tour, Presented by MIKE AND IKE®”, are on sale
Her standout album “Battlefield” debuted in the Top
10 on Billboard’s Top 200 albums chart with her hit single of the same
title, peaking at #6 on the Pop singles charts. Jordin’s tour will hit
over 35 major theatres across the U.S., ending on July 18th.
The vivacious 20-year-old has enjoyed some impressive
company in the world of female Top 40 radio. On the heels of becoming
the youngest American Idol winner in 2007, Jordin released her
self-titled debut album and went on to sell over 1.6MM copies worldwide.
“Jordin Sparks”, which earned U.S. platinum status, spawned three Top 5
Billboard Pop hit singles including “Tattoo”, “No Air” and “One Step At
A Time”. Cumulatively, these popular singles have sold almost 9MM
downloads and ringtones.
MIKE AND IKE® Brand Candies is
pleased to mark the second year of its exclusive partnership with Jordin
Sparks. MIKE AND IKE® along with its charitable partner Alex’s
Lemonade Stand Foundation for Childhood Cancer™ (ALSF)
will once again join Sparks to present a custom branded experience
including a tour vehicle, a green screen photo booth where fans get a
free virtual photo with Jordin and samples of their favorite MIKE AND
IKE® fruit flavored candies to take home.
Donald Houston, Senior Brand Manager for MIKE AND
IKE® commented, “We are looking forward to continuing this special and
exclusive partnership with Jordin Sparks. In addition to being an
extremely talented artist, Jordin is a longtime MIKE AND IKE® fan.
Through her tour last summer, Jordin was able to generate tremendous
awareness and excitement for MIKE AND IKE® and ALSF. MIKE AND IKE® fans
are very honored to have her involved with their favorite candy brand!”
New this summer, MIKE AND IKE® and Jordin Sparks will
be giving away concert tickets via radio stations in select U.S.
markets. At concert events, fans will engage with MIKE AND IKE® Tour
Ambassadors, learning about Sparks’ support for ALSF, a charity which
MIKE AND IKE® has been supporting with donations through its LEMONADE
BLENDS® variety for over two years.
Exclusive Jordin Sparks content and promotions will
be available on www.mikeandike.com.
MIKE AND IKE® will also continue to share exclusive content on its
Facebook page and via Twitter.