The 4th Annual LA Vida Music Festival | Sept. 2nd, 2012

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The Louie Cruz Beltran Latin Jazz Orchestra Headlines Fourth Annual LA Vida Music Festival

Entertainment proudly presents THE FOURTH ANNUAL LA Vida MUSIC
, Sunday, September 2nd (Labor Day Weekend) at The Ford
Amphitheatre. Following his triumphant debut at the Playboy Jazz
Festival, master conguero Louie Cruz Beltran and his Latin Jazz
Orchestra will headline the festival for the fourth consecutive year.
Beltran welcomes back as emcee Mike Marino who joins this years’ special
guest line-up that features Latin guitar world fusion group Incendio,
the award-winning Plaza de la Raza Youth Mariachi and, direct from
Brazil, the Ted and Pablo Choro Ensemble with guest famed percussionist
Chalo Eduardo. Each year internationally known artists join with the
finest local talent to celebrate diverse Latin cultures in an evening of
vibrant music and dance. LA Vida also coincides with the launch of
National Hispanic Heritage Month (Sept. 15 – Oct. 15) and this year
Brazilian Day Los Angeles (Sept. 8).

It’s been a bona fide year
for Beltran, who has been the centerpiece of the festival since its
inception. With his latest hit and critically-acclaimed album, Paint The
Rhythm, and his recent rousing debut at the Playboy Jazz Festival, he
has established himself as one of the master percussionists of our time.
To quote Richard Ginnell of Variety, “The Louie Cruz Beltran Jazz
Ensemble was an unexpected triumph of the day.” With his Afro-Cuban beat
and soulful sounds of his native California ethnic background, Beltran
truly represents the diversity of the festival and its appeal to all

Averaging over 150 national shows a year since
their inception, the explosive Latin guitar world fusion music group
Incendio’s live performance has become an explosive improvisatory
journey. Incendio features Jim Stubblefield (guitar), JP Durand
(guitar), Liza Caribe (guitar/bass), Bryan Brock (percussion) and Nicole
Falzone (drums). They have released seven recordings, including their
latest “Vihuela” which was in coordination with a new signature wine
“Incendio” from Vihuela Winery in Paso Robles.

We congratulate
and are pleased to welcome to LA Vida the Plaza de la Raza Youth
Mariachi Ensemble. Participating for the first time, the ensemble
featuring youth, ages 9 – 15, recently competed against 14 college-aged
groups and was awarded 1st place at California’s Annual Battle of the
Mariachi’s Festival at Mission San Juan Capistrano.

Adding to
this year’s diversity, direct from Brazil are the Ted and Pablo Choro
Ensemble (choro is passionately known as the “New Orleans jazz of
Brazil”). Mandolinist/violinist Ted Falcon and harmonica virtuoso Pablo
Fagundes will be performing a program of Brazilian and American music in
conjunction with their new CD Ted and Pablo – Transcontinental Music
Express. Ted has dedicated himself to the study of the mandolin and
choro for the past 7 years. Pablo’s goal is to consolidate his
instrument, the harmonica, into the core of Brazilian music. Together
and individually they have worked with such well-known Brazilian artists
as Armandinho, Gilberto Gil, Epoca de Ouro, and the Brazilian All Stars
Blues Band and in the U.S. with David Grisman, Mike Marshall, Ben E.
King and Suzanne Vega.

Louie is pleased to welcome back Mike
Marino as the festival’s emcee. Marino was the emcee for the debut LA
Vida Music Festival in 2009. Affectionately known to thousands of his
fans as New Jersey’s Bad Boy, he is one of the most unique comics of our
time. He has performed in every major comedy club from New York to Los
Angeles including: The MGM Grand, Catch A Rising Star, The Improv and
can be seen nightly as a top headliner at both the world famous Laugh
Factory and The Comedy Store in Hollywood.

The LA Vida Music
Festival is brought to you by Corniche Entertainment in association with
Wells Fargo Bank, Las Vegas Convention and Visitors Authority and One

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