WRITTEN AND DIRECTED BY JAMIE KING

TOUR BEGINS IN OCTOBER 2011

Exclusive Presale Window Starts Today for Cirque Club Members and MichaelJackson.com subscribers

General Onsale Begins Saturday, November 6 in 30 Cities

MONTREAL, Nov. 3, 2010 /PRNewswire/ — The Estate of Michael Jackson and Cirque du Soleil announced today the official international launch of Michael Jackson THE IMMORTAL World Tour™ written and directed by Jamie King, the leading concert director in pop music today. This once-in-a-lifetime electrifying production will combine Michael Jackson music and choreography with Cirque du Soleil
creativity to give fans worldwide a unique view into the spirit,
passion and heart of the artistic genius who forever transformed global
pop culture.

A
riveting fusion of visuals, dance, music and fantasy that immerses
audiences in Michael’s creative world and literally turns his signature
moves upside down, Michael Jackson THE IMMORTAL World Tour
unfolds Michael Jackson’s artistry before the eyes of the audience.
Aimed at lifelong fans as well as those experiencing Michael’s creative
genius for the first time, the show captures the essence, soul and
inspiration of the King of Pop, celebrating a legacy that continues to
transcend generations.

THE IMMORTAL World Tour
takes place in a fantastical realm where we discover Michael’s
inspirational Giving Tree—the wellspring of his creativity. The secrets
of Michael’s inner world are unlocked—his love of music and dance, fairy
tale and magic, and the fragile beauty of nature.

The underpinnings of THE IMMORTAL World Tour
are Michael Jackson’s powerful, inspirational music and lyrics—the
driving force behind the show—brought to life with extraordinary power
and breathless intensity. Through unforgettable performances Michael Jackson THE IMMORTAL World Tour underscores  Michael’s global messages of love, peace and unity.

In selecting Jamie King as Writer and Director for Michael Jackson THE IMMORTAL World Tour, which will feature 60 international performers, The Estate of Michael Jackson and Cirque du Soleil
chose a director Variety called one of the most influential “movers and
shakers” in the music industry, and the “Jerry Bruckheimer of tent-pole
concert tours”. A multiple Emmy Award® and MTV Video Music
Award® nominee, and greatly influenced by his early years working for
both Prince and Michael Jackson, he has choreographed some of the most
popular music videos and directed some of the highest grossing concert
tours of all time. For the past 12 years, he has served as Madonna’s
creative director, having most recently directed her 2008 Sticky & Sweet world tour, as well as her 2006 record-breaking Confessions world tour and hit music video, Sorry. He most recently directed Rihanna’s Last Girl On Earth world tour, Celine Dion‘s Taking Chances world tour, The Return of the Spice Girls reunion tour, Britney Spears‘ Circus tour and Avril Lavigne‘s Best Damn tour. He previously directed and choreographed world tours for Madonna (Re-Invention and Drowned World); Asian superstar Rain (Rain’s Coming); Ricky Martin (Black & White and La Vida Loca); Pink (Try This); Christina Aguilera (Back to Basics and Stripped); and his first collaboration with Britney Spears (Oops! I Did It Again). He has worked with an array of superstars including Mariah Carey, Shakira, George Michael, Elton John, Diana Ross, Jennifer Lopez and even Ellen DeGeneres. This is Jamie’s first show with Cirque du Soleil.

Michael Jackson THE IMMORTAL World Tour will call on the diverse talents of the following creative minds: Guy Laliberte, Creative Guide; Jamie King, Writer and Director; Chantal Tremblay, Director of Creation; Mark Fisher, Set Designer; Zaldy Goco, Costume Designer; Kevin Antunes, Musical Designer; Martin Labrecque, Lighting Designer; Olivier Goulet, Projection Designer; Francois Desjardins, Sound Designer; Scott Osgood, Rigging and Acrobatic Equipment Designer; Germain Guillemot, Acrobatic Performance Designer; Michael Curry, Props Designer.

Michael Jackson THE IMMORTAL World Tour will begin in Montreal in October 2011 and travel to select North American cities in the first leg, including Las Vegas, Los Angeles, Miami, New York, Philadelphia, Atlanta, Houston, Seattle, Toronto and Vancouver. Additional cities and dates will be announced.

For
three days only, Cirque Club members and MichaelJackson.com subscribers
will have exclusive access to purchase presale tickets online beginning Wednesday, November 3 at 10am Eastern Daylight Time.

Cirque
Club membership is free and benefits include access to advance tickets,
special offers and exclusive behind the scenes information. To join, go
to www.cirqueclub.com. Starting Saturday, November 6 at 12pm local time, tickets will go on sale to the public for the cities and dates listed below.

For complete tour and ticket information, visit www.cirquedusoleil.com or www.MichaelJackson.com The tour schedule is subject to change.

In April 2010, The Estate of Michael Jackson and Cirque du Soleil
announced an unprecedented arrangement for the creation, development,
production and promotion of Michael Jackson projects, featuring touring
and permanent shows, based on the music and songs of Michael Jackson.
The two entities will each own 50 percent of each Michael Jackson
project, sharing equally in the cost of creating, developing, building
and producing the projects and in the profits from each project. The
Estate of Michael Jackson will also receive royalty payments on various
aspects of its intellectual property used in the Michael Jackson
projects.

Cirque du Soleil